Insured Prizes has implemented over 80 insured prize promotions for a broad range of clients in a multitude of industries.
Some examples of these promotions are featured here.
Kraft Foods - “Share in up to 1 Million” Promotion
Insured prize of $250,000 cash given away!
The major draw for this highly successful insured promotion was held at the Kraft Head Office in Melbourne. It gave four lucky contestants a chance to win a $250,000 cash prize. This prize was insured by Insured Prize’s underwriters - Lloyd's of London.
Ms. Linda Cugura of Balwyn won the major prize by randomly selecting 1 envelope out of 250.
This promotion is a fantastic example of how effective prize insurance is when it comes to maximizing your marketing return on investment.
The sensational result also created priceless public relations opportunities for the Kraft brand.
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Village Cinemas & Greater Union “Movie Millions”
Consumers who purchased movie tickets online were entered into the major prize draw to win a Movie World family holiday including flights to the Gold Coast, 5 nights accommodation at Sea World Nara Resort plus a 3 Park Super Pass. They also won the chance to play the “Win $1million playoff game” – an insured prize event.
Six lucky winners participated in the $1 Million Game hosted by Austin Powers on Main Street Movie World.
There were 200 movie themed envelopes. 199 envelopes contained a prize message representing the consolation prize of four Gold Class Tickets and 1 envelope contained
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the prize message representing the $1 Million dollars.
Each winner was invited onto the stage, where they were asked to pick a number between 1 and 200. Each winner won the prize that was contained in their chosen envelope.
Unfortunately the $1 Million was not selected, however the happy winners went home with a memorable holiday and 4 Gold Class tickets.
The promotion was extremely successful and was even featured on prime time Channel Nine news; priceless public relations for the brand.
Talk to us to find out how you can generate “Million Dollar Madness” for a minimal cost! |
